The story of how two brothers launched an SEO company after a near-death experience.
Back in 2017, Dan founded Carbon Spark, an SEO company that quickly grew to serve clients across the UK. From networking events to strategy sessions, Dan built a reputation for delivering results and building lasting relationships.
Meanwhile, Oliver was busy running a thriving e-commerce store, scaling it across the UK and Europe. From sourcing products to mastering logistics, Oliver built a business driven by ambition and ingenuity.
While on a trip to Japan, we found ourselves on a mountain in freezing cold conditions. With no way out and the odds stacked against us, we relied on each other to survive. There was no complaining, no blame—just relentless effort and determination to overcome the impossible.
It was in those moments, as we fought to survive, that we realized something profound: Together, we were stronger. As individuals, we'd achieved success—but as a team, we could accomplish the extraordinary.
After that life-changing experience, we took time to reflect. We knew we wanted to build something bigger—something that embodied the same mentality we had on that mountain: Do whatever it takes to succeed and work together to achieve the impossible.
That's how Four Pillar SEO was born—a company built on the principles of grit, collaboration, and relentless pursuit of success for our clients. Every strategy we craft is designed with precision and care, because we believe that real growth comes from dedication and teamwork.
At Four Pillar SEO, we bring the same relentless determination from that mountain to every client we serve. If you're looking for a team that treats your business like their own, get started by booking your free audit.
Discover the proven four-pillar method that's helped hundreds of businesses dominate Google and achieve lasting SEO success.